Mission Statement: "Engineer and responsibly manufacture high quality small boats where boater safety is paramount. Build the watercraft tough to meet the rugged demands of anglers, hunters and adventure seekers. Offer a wide range of accessories and flexible configurations that allow the user to outfit their boat differently depending on the adventure.

first water noun.

1. the highest grade or best quality

2. the most extreme kind

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014. S.v. "first water."